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⬤ ⇒ BTEC National Extended Diploma in Business ⇒ Unit 2: Developing a Marketing Campaign ⇒ B1 Purpose of researching information to identify the needs and wants of customers

B1 Purpose of researching information to identify the needs and wants of customers

Qualification: BTEC National Extended Diploma in Business
Unit: Unit 2: Developing a Marketing Campaign
Learning outcome: B Using information to develop the rationale for a marketing campaign
Assessment criteria: B1 Purpose of researching information to identify the needs and wants of customers