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 ⇒ BTEC National Extended Diploma in Business ⇒ Unit 2: Developing a Marketing Campaign

Unit 2: Developing a Marketing Campaign

This unit is part of the BTEC National Extended Diploma in Business and has the following learning outcomes and assessment criteria:

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  1. A Introduction to the principles and purposes of marketing that underpin the creation of a rationale for a marketing campaign
    1. A1 The role of marketing
    2. A2 Influences on marketing activity
  2. B Using information to develop the rationale for a marketing campaign
    1. B1 Purpose of researching information to identify the needs and wants of customers
    2. B2 Market research methods and use
    3. B3 Developing the rationale
  3. C Planning and developing a marketing campaign
    1. C1 Marketing campaign activity
    2. C2 Marketing mix
    3. C3 The marketing campaign
    4. C4 Appropriateness of marketing campaign
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