L2.14 Understand the relationship between textual features and devices, and how they can be used to shape meaning for different audiences and purposes

Qualification: Functional Skills
Unit: English
Learning outcome: Reading
Assessment criteria: L2.14 Understand the relationship between textual features and devices, and how they can be used to shape meaning for different audiences and purposes

• Textual features and devices can be used to tailor texts to different audiences or serve different purposes
• Examples if textual features and devices include:
  • Language level and word choice – the use of technical language or complex words would only be suitable for some audiences
  • Repetition – to emphasise an important point
  • Emotive language – to raise emotions in the reader
  • Similies and metaphors – can support the interest and engagement of the reader
  • Collective pronouns – invokes feelings of togetherness
  • Singular pronouns – invoke feelings of independence or loneliness
  • Facts/statistics used to provide evidence that back up the writers claims
  • Hyperbole/exaggeration – engages the reader
  • Humour – used for engagement and entertainment