Component 1: Exploring Enterprises

This unit is part of the Pearson BTEC Tech Award Level 1/2 in Enterprise and has the following learning outcomes and assessment criteria:

1. Learning outcome A: Understand how and why enterprises and entrepreneurs are successful
   1. A1 Size and features of SMEs
   2. A2 Sectors and business models in which enterprises operate
   3. A3 Aims and activities of enterprises
   4. A4 Skills and characteristics of entrepreneurs
2. Learning outcome B: Understand customer needs and competitor behaviour through market research
   1. B1 Market research methods
   2. B2 Understanding customer needs
   3. B3 Understanding competitor behaviour
   4. B4 Suitability of market research methods
3. Learning outcome C: Understand how the outcomes of situational analyses may affect enterprises
   1. C1 PEST (Political, Economic, Social, Technological) analysis
   2. C2 SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis