Unit R066: Market and pitch a business proposal

This unit is part of the OCR Level 1/2 National Certificate in Enterprise & Marketing and has the following learning outcomes and assessment criteria:

1. Learning Outcome 1: Be able to develop a brand identity and promotional plan to target a customer profile
   1. 1.1 Build a brand identity
   2. 1.2 Plan brand ideas for a business challenge
   3. 1.3 Promote a product
2. Learning Outcome 2: Be able to plan a pitch for a proposal
   1. 2.1 Plan a pitch
3. Learning Outcome 3: Be able to pitch a proposal to an audience
   1. 3.1 Use and develop personal and presentation skills to deliver a professional pitch
   2. 3.2 Support peers
   3. 3.3 Review a practice pitch in order to plan for a professional pitch to an external audience
   4. 3.4 Deliver a professional pitch to an external audience
4. Learning Outcome 4: Be able to review the strengths and weaknesses of a proposal and pitchnd promotional plan to target a customer profile
   1. 4.1 Review a professional pitch to an external audience
   2. 4.2 Review a business proposal