Unit R065: Design a business proposal

This unit is part of the OCR Level 1/2 National Certificate in Enterprise & Marketing and has the following learning outcomes and assessment criteria:

1. Learning Outcome 1: Be able to identify the customer profile for a business challenge
   1. 1.1 Identify potential customers and build a customer profile
2. Learning Outcome 2: Be able to complete market research to aid decisions relating to a business challenge
   1. 2.1 Carry out market research
   2. 2.2 Review the results of market research
3. Learning Outcome 3: Be able to develop a design proposal for a business challenge
   1. 3.1 Produce product designs for a business challenge
   2. 3.2 Review product designs
4. Learning Outcome 4: Be able to review whether a business proposal is viable
   1. 4.1 Calculate the costs involved in a business challenge
   2. 4.2 Apply an appropriate pricing strategy
   3. 4.3 Review the likely success of a business challenge
   4. 4.4 Identify the challenges when launching a new product