Unit 1: Exploring Business

This unit is part of the BTEC National Extended Diploma in Business and has the following learning outcomes and assessment criteria:

1. A Explore the features of different businesses and analyse what makes them successful
   1. A1 Features of businesses
   2. A2 Stakeholders and their influence
   3. A3 Effective business communications
2. B Investigate how businesses are organised
   1. B1 Structure and organisation
   2. B2 Aims and objectives
3. C Examine the environment in which businesses operate
   1. C1 External environment
   2. C2 Internal environment
   3. C3 Competitive environment
   4. C4 Situational analysis
4. D Examine business markets
   1. D1 Different market structure
   2. D2 Relationship between demand, supply and price
   3. D3 Pricing and output decisions
5. E Investigate the role and contribution of innovation and enterprise to business success
   1. E1 Role of innovation and enterprise
   2. E2 Benefits and risks associated with innovation